The concrete impact of data augmentation on an e-commerce site: Retro Game Place case study

How we enriched over 10,000 product sheets for Retro Game Place

Retro

When we contacted Retro Game Place to present our intelligent chatbot service, their interest was immediate. Their online store offers retro video games—a perfect playground for an assistant capable of understanding a customer's needs, searching the catalog, and recommending the right products based on stock.

But an obstacle quickly arose: the product sheets were incomplete. For the chatbot to be effective, it needs data. Lots of data. So we offered them another upstream service: large-scale data enrichment. Over 10,000 sheets, all thoroughly examined, completed, structured, and augmented.

What is data augmentation?

It's simple: we start with your existing product sheets—titles, images, videos, descriptions—and define the properties we want to add (publisher, genre, year, target audience, etc.). We cross-reference them with numerous reliable sources, structure everything, and you end up with much richer, more coherent, and more effective product sheets.

Why is it useful?

  • Better SEO (original, structured, and abundant content)
  • More refined filters in your search engine (e.g., find all sports games released before 2000)
  • More readable, more professional listings
  • A database usable by AI (for chatbots, vector searches, recommendations)

Concrete example: from "Fifa 97" to a complete listing

We started with products like:

"Fifa 97", "Super Nintendo"

And we obtained listings like this:

{
"Game Title"": "Fifa 97",
"Developer"": "EA Canada",
"Publisher"": "EA Sports",
"Release Year"": 1996,
"Genre": ["Simulation", "Sports"],
"Description"": "FIFA 97 is a digital football game that immerses you in the excitement of 3D matches with stunning graphics for its time. Enjoy intense moments while playing with friends or by participating in legendary tournaments. The game is enhanced by Andy Gray's analysis and John Motson's engaging commentary, making every match feel alive and immersive. More than just a game, FIFA 97 offers a vibrant football adventure that will captivate sports fans."
"Minimum age to play"": 3,
"data_sources": [
"https://en.wikipedia.org/wiki/FIFA_97"
,
"https://www.mobygames.com/game/8307/fifa-soccer-97/",
"https://fr.wikipedia.org/wiki/FIFA_(s%C3%A9rie_de_jeux_vid%C3%A9o)",
"https://rawg.io/games/fifa-97",
"https://gamefaqs.gamespot.com/ps/197316-fifa-soccer-97",
"https://leclaireur.fnac.com/selection/cp56007-fifa-ou-ea-sports-fc-la-liste-de-tous-les-jeux-de-foot-dea/",
"https://en.wikipedia.org/wiki/FIFA_(video_game_series)",
"https://www.playerschoicevideogames.com/pd-fifa-soccer-97-playstation.cfm"
],
"gameConsole": "Super Nintendo",
},


Key takeaways:

  • Data is enriched from reliable sources, documented each time.
  • Properties are adaptable to your needs.
  • Integration respects your current structure: here, we've aligned with the existing tags. At Retro Game Place


A Clear and Iterative Method

We worked hand in hand with Retro Game Place. At each stage, they had the opportunity to validate, adjust, and refine the desired properties. This continuous collaboration resulted in a truly high-quality result.

Production was done in batches to ensure quality control at every stage. Deliveries were made in CSV format, but we adapt to your formats (JSON, XML, direct integration with your backend if needed).

In Brief

Working with Retro Game Place was a real pleasure. Their dedication, their feedback, and their passion for retro allowed us to achieve significant improvements in quality.

This service was billed based on the number of enriched products, and of course, everything was validated in advance. No subscription, no commitment. You pay only once for a transformed database.

Want to do the same?

If you have an e-commerce site, whether you sell clothing, books, toys, or something else, this service can really make a difference.

  • To better rank your products
  • To offer smarter searches
  • To make your listings clearer

And, of course, to prepare for the arrival of a powerful chatbot

👉 Ultra-competitive pricing: from 15 to 80 cents per product, depending on complexity
👉 Data delivered, structured, ready to use
👉 You retain ownership of your data

Contact us now for a quick quote. We'd be happy to discuss it with you.

See you soon!

Book a call

Copyright © 2025 Logiciel, Inc. All rights reserved.